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Crafting Successful Video Production Assignments: A Guide to Creating Engaging Visual Stories

When it comes to video production, there's more to success than just capturing stunning visuals. It's about understanding the client's needs, building a strong working relationship, and leveraging technical expertise to create impactful videos. At FEELMEDIA, we've been perfecting this art since 2005. In this blog post, we'll delve into the essential ingredients that contribute to a successful video production assignment, from establishing a good working relationship to mastering the art of lighting, emotions, angles, and composition.


Directing in Video Production and Good working relationship
Behind the Scenes - Directing the client in Video Production

  1. Building a Good Working Relationship: A successful video production assignment begins with establishing a solid working relationship. At FEELMEDIA, we believe in open and transparent communication right from the start. We take the time to understand our client's vision, goals, and target audience. By fostering a collaborative environment, we can align our creative vision with the client's objectives, ensuring a harmonious and efficient workflow throughout the project.

  2. Understanding the Needs of the Client: To create a video that resonates with the client's target audience, it's crucial to understand their specific needs and expectations. We engage in thorough discussions to grasp the essence of the message they want to convey and the emotions they wish to evoke. By empathizing with their vision, we can tailor our approach, storytelling techniques, and visual style to align with their brand identity and communication goals.

  3. Working with, Not for, the Client: At FEELMEDIA, we firmly believe in working with our clients rather than simply working for them. We value their input and actively involve them in the creative decision-making process. By fostering a collaborative partnership, we encourage the client to share their ideas, feedback, and suggestions throughout the project. This approach ensures that the final video reflects their vision and meets their expectations.

  4. Directing and Advising the Client: During the video production process, we play a dual role as directors and advisors. We guide our clients through every step, providing them with expert advice and recommendations based on our years of industry experience. From script development to shot composition, we help them make informed decisions that enhance the visual storytelling and maximize the impact of the video.

  5. Mastering Lighting, Emotions, Angles, and Composition: Lighting, emotions, angles, and composition are vital elements that can elevate the quality and impact of a video production. We understand the power of lighting and its ability to set the mood, evoke emotions, and highlight key elements within a frame. By skillfully manipulating natural or artificial light sources, we create visually stunning scenes that captivate the audience.

Moreover, we carefully consider the emotional journey of the viewers throughout the video. By strategically leveraging various emotions, we ensure that the narrative resonates with the intended audience on a deeper level.


Angles and composition play an integral role in conveying the desired message effectively. We carefully select camera angles and frame shots to draw attention, create visual interest, and guide the viewer's focus to the key elements of the story. Thoughtful composition helps to establish a harmonious visual flow, ensuring that every frame tells a compelling story.


Crafting a successful video production assignment involves more than just technical expertise. It requires building a good working relationship, understanding the client's needs, working collaboratively, and providing expert direction and advice. By mastering lighting, emotions, angles, and composition, we bring visual stories to life that captivate audiences and deliver the desired message effectively.


At FEELMEDIA, we are dedicated to creating impactful videos that exceed our clients' expectations and leave a lasting impression. If you're looking to embark on a video production journey that brings your vision to life, feel free to reach out to us at FEELMEDIA. Let us create a video that leaves a lasting impression and drives your brand's success.

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